The Books

Every book on this page began as a conversation.

Not a proposal, not a plan — a conversation much like the one you are considering. What follows is what those conversations became: different lives, different families, different shapes on the shelf.
Four books
Case One

Don’t Look Down!The improbable adventures and battle-tested lessons of a serial entrepreneur

Cover of Don't Look Down! by Bob Campana with Niles Howard
Bob Campana
with Niles Howard
Published 2025
How the book came about

Bob Campana set out to write for his children and grandchildren — to get the details down before they faded.

We met for two hours every Tuesday morning for six months. The conversations wandered: steerage out of Italy, a royal fishing hole in Nepal, a partnership from hell, a backyard bonfire gone rogue. I never knew where a morning was headed, and that is exactly where the good material hides.

By spring it was clear we were holding more than a family memoir. One thread ran through every story — how he handled risk, how he kept reinventing himself, how he stayed close to people — and that thread turned a private keepsake into a book written for anyone starting something of their own. Bob’s voice never changed. My job was to keep it on the page.

Pages from the book
Typeset spread: chapter four, Hot Tubs
Four · Hot Tubs — Making Rookie Mistakes
Typeset spread: chapter seven, Exit
Seven · Exit — Seeking the Next Challenge
Case Two

The Long GoodbyeA family story, told as a visual narrative

Title spread of The Long Goodbye: a 1957 tobacco field in Pinar del Río facing the title page
Title spread Privately printed for one family. No ISBN, no bookstore — a book that exists for the twenty or thirty people whose names are inside it.
About this book

Most of the books I make are private. A family commissions one, prints two dozen copies and hands them out at Christmas — and the last thing a client wants is her mother’s funeral on a stranger’s website.

So this one is a composite. The design and the structure are exactly what I build; the family is assembled from several, across different interviews and different decades, so that nobody’s private book is on display here.

What it shows is a form. Not a memoir with photographs added — a book in which the prose, the photographs, the documents and the white space are all carrying the story at once. A passport page does work no paragraph can do. A caption can tell you how to look at a photograph, and turn an ordinary snapshot into evidence.

A photo album shows you what people looked like.
This shows you what they were deciding.
Spread: an archival photograph of a family arriving at the Miami airport, facing the chapter Two Suitcases and a Wicker Basket
Chapter Five · Two Suitcases and a Wicker Basket The photograph is archival, and the caption in the book says so — a family like theirs, in a week when that gate saw hundreds. Almost nobody has a picture of their hardest morning. Archival images can rebuild the world around a story without pretending to document it.
It is the book that sits out on a table. Someone picks it up for five minutes and finds they have been reading for half an hour.
Case Three

CreationPoems & Reflections

Cover of Creation: Poems & Reflections by Catherine C. Pike
Catherine C. Pike
300 pages · hardcover
Privately printed
How the book came about

Cathie was eighty-nine when she came to me. She wanted her grandchildren — and one day their children — to understand the life she and Bill had built, and she mentioned, nearly in passing, a cardboard box of poems she had been writing for forty years and never shown to anyone.

The poems turned out to be the book. She had written them as things happened — one month when too much happened to her friends, a pandemic spring, three tea kettles — so they are not a memoir looking back at a life. They are a record kept while it was going on.

We wove them together with photographs and family documents into three hundred pages. She gave away more than a hundred copies.

Spread: the poem Ode to a Tea Kettle facing a photograph of Cathie and Bill
Ode to a Tea Kettle · October 2023 The poems are set exactly as she typed them — her spacing, her emphasis, her corrections left in. The typefaces change from poem to poem because hers did, across forty years and several machines. Nothing was redesigned. Cathie and Bill, late 1990s
Also on the shelf

Two more, briefly.Different families, different problems, different books.

Cover: The Life I Kept Leaving — A Restless Search for Where I Belonged

The Life I Kept Leaving

Business & personal memoir
In progress · seeking a publisher

A founder who built companies and sold them and moved on, again and again, and arrived in his seventies wanting to know what he had been looking for the whole time. The businesses are in the book; they are not what the book is about. We are still writing, and still arguing about the title — which is usually a sign a book is alive.

Shown under a stand-in author name. The cover and title are provisional.
Cover: A Lost World — The Parker Farm, 1859–2016

A Lost World

Family history · privately published
Four generations · one thousand acres

A thousand acres in Iowa, four generations, and a hundred and fifty-seven years of one family’s work on the same ground. When the last owner died the land passed to people who could not keep it, and it was sold. The farm is gone; the book is what the family has instead.

Printed for the family, not for sale.
These four families have almost nothing in common. One lost a country. One lost a farm that had been theirs since before the Civil War. One spent fifty years building things and leaving them. What they share is the shape underneath — the world before, the thing that happened, what got built afterward, and what is left now that the people who remember it are getting older. Your family has that shape too. It simply hasn’t been written down yet.

Your book belongs here.

Every one of these began the same way — one long conversation, with nothing attached to it.
Let’s Talk ← Back to the beginning