Writing the book is only half the job. If you want readers, you’ll need to think like a marketer long before publication day.

Sure, it can crank out a memoir in minutes—but can it capture the part you’ve never told anyone? Here’s why every story needs a human.

Turning your hard-won wisdom into a book sounds noble—until you meet ISBNs, formatting software, and marketing. Here’s how to stay sane.

Why your memoir needs a hook—and no, “I was born in Cleveland” doesn’t count. Here’s how to keep your story out of the slush pile.

Why the best memoirs aren’t résumé recaps but emotional journeys—with enough tension, heart, and humanity to keep your reader turning pages.

Most memoir clients start with “just the facts.” But meaning lives in the details—and revisiting their stories soon proves deeper and more rewarding than expected.

Who needs a gatekeeper? Self-publishing lets you jump the line, own your ideas, and keep the cash—and the bragging rights.

Because just like surgery, flying a plane, and assembling IKEA furniture—doing it yourself isn’t always the smartest option.

Nobody reads bullet points. They want stories of crises narrowly averted and bold ideas that either paid off or bombed. Educate through hard-lived experiences.

Some memoirists start with coaching in mind. But somewhere after the outline, ghostwriting takes over. Here’s how I make the shift seamless.

Most memoirs don’t fizzle from lack of drama—they stall from starting too soon. Begin with a turning point, not a playdate. Momentum matters.

Part sounding board, part cheerleader, and part tough-love taskmaster, a coach can sharpen ideas, shape narratives, and sidestep problems.

Most business books won’t make money from sales—but they can open doors, land clients, and build a brand that lasts.

You’ve got a story to tell—but you’re not quite sure what shape it should take. Welcome to the club. Here’s how to get your bearings .

A friendly warning for high-achievers, overthinkers, and anyone who’s ever tried to turn a full life into 60,000 coherent words.